Full Brand Package
Full brand package design for Dassi's Doulas, a unique service in which Dassi prepares the mother-to-be's chosen person, to be her Doula.
O1 - Logo
Dassi's Doulas logo reflects the company's values and purpose.
Design Reasoning -
The logo’s pictorial component utilises negative space to indicate a baby’s hand laying on top of an adult’s hand.
Not only is this a powerful visual, which indicates the core element of what Dassi’s Doula is about, helping to guide a baby into the world, but it also plays into the company tagline,
“a helping hand when you need it the most”.
Not only is this a powerful visual, which indicates the core element of what Dassi’s Doula is about, helping to guide a baby into the world, but it also plays into the company tagline,
“a helping hand when you need it the most”.
02 - Brand Patterns
Dassi's Doulas' visual design assets convey Dassi's warm approach to her craft
Design Reasoning -
Dassi's Doulas' visually identity contains curves and hill, evoking the visual essence of femininity and pregnancy.
The pattern design has a playful approach, with large and small hands repeated at jaunty angles. This aids in showcasing that Dassi's Doulas is approachable and most importantly, human.
The pattern is overall a good representation of Dassi's Doula as a business, putting mother's first above all else.
